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Communication & Video Production
A clear strategy, ideas that reflect who you are, and photo and video content designed to bring your messaging to life.
Communication that has a story to tell
Just being there isn’t enough anymore. To capture attention and connect with your audience, your communication must have a clear direction, tell a story, and—above all—remain consistent over time. At Bizbold, we help companies build their communication strategy and create the content that brings it to life. We work with you to identify the right messages, topics to explore, and formats tailored to your goals, then transform them into concrete content. Whether it’s communication strategy, social media, photography, or video production, our support is tailored to what your business truly needs—without simply posting for the sake of posting.
Communication tailored to your business
Before we talk about posts, content, videos, or social media, we seek to understand what your company truly has to say: its business, its goals, its audiences, its personality, and the topics likely to interest them. Based on this analysis, we develop a tailored support plan. This may involve defining a strategy, structuring your communications, producing content on an one-off basis, or creating multiple videos and photographs in a single production to sustain your communications over the long term.
Communication Strategy & Editorial Direction
We lay the groundwork for your communication strategy: objectives, target audiences, messages, topics, tone, formats, and preferred channels. The goal is to establish clear guidelines that facilitate content creation and prevent haphazard communication.
Content Creation
We develop topics and formats tailored to your business and your audience. Whether it’s advice, behind-the-scenes glimpses, projects, achievements, interviews, testimonials, or product and service presentations—we turn what’s actually happening in your business into compelling content.
Video & Photography
We develop and create the content you need for your communications. From concept to filming—including shooting, editing, and graphic design—we produce videos and photographs that are designed from the outset for the platforms on which they will be shared.
Everything You Need to Bring Your Communications to Life
Strategy, ideas, videos, and photographs: we create the tools and content your business truly needs to communicate effectively.
Communication Strategy
Analysis of your current communications | goal setting | audience identification | positioning | key messages | channel selection | recommendations | communications plan | support for implementation.
Editorial Guidelines & Content Calendar
Defining Content Pillars | Topic Research | Preferred Formats | Tone of Communication | Publication Frequency | Editorial Calendar | Content Organization | Recommendations for Social Media.
Videos for Social Media
Concept development | Topic preparation | Scriptwriting | Filming | Recording | Interviews | Editing | Graphic design | Subtitling | Vertical formats | Content tailored for Instagram, Facebook, LinkedIn, TikTok, and other platforms.
Corporate Videos
Concept Development | Pre-Production | Interviews | Company Overview | Highlighting Teams and Expertise | Filming | Editing | Graphic Design | Music | Subtitling | Versions tailored for the website and various communication channels.
Photography
Pre-shoot preparation | Team portraits | Corporate photography | Products | Projects | Locations and spaces | Photo essays | Retouching | Photo selection | Formats optimized for the web, social media, and print media.
Projects That Have Already Taken Off
Any questions before you take off?
Is it worth creating videos if we don't have many followers on our social media accounts?
Yes. The number of followers isn't the only metric to consider. Videos can be used on social media, but also on your website, your Google Business Profile, your sales presentations, or your marketing campaigns. Certain formats can also reach people who don't yet follow your business.
Do you have to post on social media every day to stay visible?
No. A frequent posting schedule is only worthwhile if it can be sustained and if the content actually adds value. For many companies, a few relevant, regular posts are more realistic than a daily presence that’s difficult to maintain. The right posting frequency depends on your goals, your audience, and your ability to produce content.
We don't have anyone to handle communications full-time. What's the best solution?
It all depends on the time and resources available internally. We can handle certain steps, produce your content on a regular basis, or mentor a member of your team so they can gradually become self-sufficient. The goal is to build a realistic structure rather than a communication schedule that’s impossible to maintain.
Facebook is already working well for our company. Is it really worth it to be on Instagram, LinkedIn, or TikTok as well?
Not necessarily. Being present everywhere isn't a strategy in and of itself. The choice depends mainly on your audience, your business, the content you can produce, and your goals. We prefer to focus our efforts on a few relevant channels rather than create multiple accounts that are difficult to maintain.
Is it possible to shoot several videos in a single day to have enough content for several months?
Yes. In fact, this is the approach we prefer when the project lends itself to it. By preparing the topics and formats in advance, a single shoot can yield multiple videos to be released over time. This reduces production constraints and allows us to build up a library of consistent content.
We feel uncomfortable in front of a camera. Can we still make interesting videos?
Yes. Not all videos require you to speak directly to the camera. Structured interviews, voice-overs, demonstrations, behind-the-scenes footage, project highlights, or more scripted formats allow you to find an approach that suits your personality and your business.
Our business relies mainly on word of mouth. Are social media really useful?
They don’t necessarily have to replace word-of-mouth. On the contrary, they can complement it: when someone hears about your company and then searches for your name online, your content allows them to learn about your work, your team, your approach, and your expertise even before they contact you.
We have a lot to show, but we never know what to post. Can you help us?
Yes. A lack of ideas often stems from focusing on finding topics to publish about rather than looking at what’s already happening within the company. Your projects, your clients, your expertise, your teams, your methods, or the questions you’re regularly asked can all become content. We can work with you to identify these opportunities and organize them into a long-term editorial strategy.
Ready to take off?
You probably have more stories to tell than you realize. It’s up to us to turn them into content that your audience will want to watch.
