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Logo Design & Brand Identity
A brand identity designed to reflect who you are, set you apart, and make your brand instantly recognizable.
An identity that goes far beyond the logo
We create and refine holistic brand identities. Logos, colors, typefaces, visual styles, and application guidelines are all built around your business, your positioning, and your brand personality. The goal is not simply to create something beautiful, but to develop a cohesive, distinctive identity that is strong enough to support your communication efforts over the long term.
An identity built around your brand
Every project begins with a discovery phase. We seek to understand your business, your history, your values, your audience, your positioning, and the image you wish to build or evolve. This process allows us to establish a coherent creative direction before moving on to graphic design. Depending on your project, we can create a new brand identity, evolve an existing visual identity, or completely rethink an identity that is no longer a good fit for your company.
Positioning & Creative Direction
Before we begin designing, we define the landscape in which your brand will operate. We analyze your brand’s world, your competitors, your audiences, and your goals to identify a visual direction that will set you apart while remaining true to your business.
Logo & Visual Identity
We design a logo and a visual identity system that work together: colors, typefaces, shapes, graphic elements, and variations. Each choice helps build a recognizable and cohesive brand identity, rather than an isolated logo that’s difficult to bring to life.
Expanding Your Brand's Universe
A brand identity truly comes to life when it is put to use. We therefore define the graphic principles that allow it to be applied across your various platforms: website, social media, marketing materials, stationery, packaging, signage, and digital content.
Everything you need to bring your brand to life
From the logo to the materials that will bring your brand to life every day, we create a cohesive, ready-to-use visual identity.
Logo & Variations
Logo design or redesign | Graphic research | Main logo | Secondary versions | Monogram or symbol, if applicable | Color variations | Versions adapted for different formats | Files ready for web and print.
Art Direction
Defining the Visual Identity | Creative Research | Mood Board | Color Palette | Typographic Selection | Shapes and Graphic Elements | Iconography | Principles of Composition | Photography Direction, if necessary.
Brand Guidelines
Logo Usage Guidelines | Color References | Typography System | Graphic Elements | Layout Principles | Best Practices | Application Examples | A reference document to ensure consistency in your brand identity.
Communication Materials
Business Cards | Brochures | Folders | Posters | Flyers | Sales Presentations | Corporate Documents | Social Media Templates | Print and digital materials tailored to your brand’s needs.
Packaging & Physical Media
Packaging | Labels | Menus | Cards | Signage | Signs | Vehicle wraps | Textiles | Promotional items | Preparing files for production and printing.
Projects That Have Already Taken Off
Any questions before you take off?
I'm starting my own business—when should I develop my brand identity?
Ideally, a visual identity is developed once a company’s positioning, offerings, and target audience begin to take shape. It can then serve as the foundation for the website, social media, marketing materials, signage, and packaging. For a launch, it’s not necessary to create everything right away: the important thing is to have a visual identity that’s strong enough to evolve alongside the company.
We designed our logo ourselves when we launched the company. Is it possible to redesign it now?
Of course. This is a common situation for companies that start out with a simple brand identity before becoming more professional. We can build on the existing concept if it’s still relevant, or explore a new direction if your business and positioning have changed significantly since the launch.
Our communication lacks consistency across our website, social media, and documents. Do we really need to redesign our logo?
No. Sometimes the problem isn't so much the logo itself as the lack of a cohesive visual identity built around it. We can keep your logo and work on the artistic direction, colors, typography, layouts, and various visual elements to create a unified look for your branding.
My business is growing, but my brand image no longer reflects who we are. Do we need to start from scratch?
Not necessarily. A company may evolve faster than its brand identity: new services, a new customer base, a change in positioning, or a move upmarket. In such cases, we analyze what should be retained and what needs to change. A redesign can range from a refresh of the existing brand identity to a completely new one.
Do you work with companies outside of Liège?
Yes. Bizbold is an agency based in Liège that supports businesses, freelancers, and project leaders throughout Wallonia and Belgium. Much of the creation process can be carried out remotely, with discussions and presentations organized throughout the project.
I already have a logo, but no real brand identity to go with it. Can you build on that?
Yes. If the logo still works, it can serve as the starting point for a much more comprehensive visual identity. We can develop a colour palette, typefaces, graphic elements, and layout principles based on it to ensure a consistent brand identity across all your media.
Does a small business really need a professional visual identity?
A visual identity isn’t just for big brands. For a freelancer, a small business, an SME, or a startup, it’s especially important for establishing a consistent foundation and avoiding the need to rebuild your brand image differently for every new medium. The level of support can then be tailored to the size and needs of the project.
Our customers are familiar with our logo—can we modernize our image without losing our identity?
Yes. A rebrand can preserve the elements that make your brand recognizable while modernizing its visual identity. Colors, typefaces, proportions, graphic elements, and the visual system can evolve without necessarily breaking with the company’s historical identity.
Ready to take off?
Your brand already has a personality. It’s up to us to give it an identity that’s instantly recognizable.
